This giveaway promotion was spotted in
the Philippines. Winston encourages customers to save their cigarette packs and
exchange them for exclusive prizes. They are giving away umbrella, phone,
lighter and shirts. These giveaways
are imprinted with their logo to boost brand recall. For instance, whenever the
umbrella is being used, it immediately reminds the customer of this particular
cigarette brand. People also become more aware of this brand as these items are frequently
used and shared among family and friends.
In relation to their cigarette packaging,
Winston offers giveaway
that uses the same colour scheme. This immediately creates a connection between
the giveaways and its products. Thus, allowing customers to easily recognise
the brand and boost brand recognition. Ultimately, effective brand recognition
would drive sales for Winston.
Benefits of giveaways!
First and foremost, free giveaways always
entice customers to make purchases. Who wouldn’t go for something that is free?
Besides that, free giveaways are also free advertising. When the giveaway is
branded with your logo or imprinted with your contact details, your company is
being advertised whenever it is being used or shared. It acts as a constant
reminder that your company is ever ready to serve them.
Furthermore, free giveaways would also
promote goodwill. It creates a positive attitude and appreciation towards the
company and brand. Customer loyalty and even improved customer relations can result from the
clever use of free giveaways.
Looking for other interesting giveaways?
Check out the followings:
No comments:
Post a Comment
Note: only a member of this blog may post a comment.