Special
K is a breakfast cereal manufactured by Kellogg. It is marketed as a
low-fat cereal that helps one to lose weight. This cereal brand advocates a
diet called “The special K Challenge”. The goal of the diet is to lose six
pounds in two weeks by replacing 2 meals with special K’s cereal. It is a vigorous
marketing strategy that plays on consumer behaviour. With promising slimming
results, consumers would definitely be enticed to purchase Special K’s cereal.
A marketing strategy like this is particularly effective on those who are
weight conscious.
Special K's Marketing Product - Cereal dispenser |
Benefits of this innovative Marketing Product!
To complement Special K’s weight loss program, Special
K has come up with a
cereal dispenser that is designed to help customers manage their weight by
providing accurate cereal portions. It is a very innovative way to attract some
attention to this cereal brand. Not only is it interactive, this cereal
dispenser would also contribute to the success of their Special K challenge. It
ensures promising results of this challenge as well as the success of this
marketing strategy.
The container of the dispenser has a large volume to store
cereal. This product also comes with a measuring cup that allows one to
accurately measure the amount of milk and cereal. Eating cereal is now easier
than before. All you have to do is to place the
measuring cup under the dispenser, twist the knob and get a perfect cereal
serving. Instead of manually pouring and measuring your cereal, you can now do
it with just one twist! Isn't it very convenient?
Besides being a very functional product, this cereal
dispenser is also a great advertising product! Look at how Special
K has branded this cereal dispenser. Their special K logo is big and
obvious which makes it very visible from afar. When customers place this cereal
dispenser on the kitchen counter, it improves brand recall and brand recognition.
Branding this product allows it to continue to advertise Special K even long
after it has been received. So what are you waiting for? Hurry up and contact us today!
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