The Kellogg Company is a multinational food manufacturing company that
is based in the US .
Some of their main production includes your daily breakfast cereal and
convenience food such as crackers, cereal bars and etc. Their products are
manufactured in more than 17 countries and sold in over 150 countries. Some of
their well known brands include Corn Flakes, Frosted Flakes, Pringles and many
more.
Kellogg's Vector Promo Gift - Endurance drawstring sackpack |
Currently, Kellogg’s is hosting a promotion
in Canada
for one of its cereal brand, Vector meal
replacement. It has collaborated with New Balance, a popular sports apparel
brand for their current ongoing promotion! By entering 2 pin codes from any
participating Vector meal replacement, customers will be entitled to a free
endurance drawstring sackpack!
Why Kellogg’s chose this drawstring sack as a free promo gift?
ODM likes this promotion because it caters a very relevant gift to its
target audience. Vector is a cereal brand that targets on health conscious
Canadian adults. As such, a drawstring bag like this would definitely be useful
especially when customers are out for their work out routine. It is a light and
durable bag that is convenient to use. It is also spacious enough to fit a
water bottle, sweat towel, shoes, phones and etc. Besides that, the
collaboration with New Balance would definitely attract more customers. This is
because branded items often perceive a higher value! So needless to say, this promo
gift is certainly able to entice customers to purchase Kellogg’s
Vector meal replacement.
How New Balance benefit from this exclusive promotion?
This collaboration benefits both parties. As Kellogg’s
sale improves, it also improves New Balance’s brand recognition and brand awareness.
When the drawstring sack is imprinted with New Balance’s logo and brand name,
it will remind Kellogg’s
customers of this popular sports apparel. As a result, New Balance also
benefit from this opportunity to reach a greater pool of potential customers!
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