In Store Marketing Gifts

In Store Marketing Gifts drive are a key tool used by brands to drive sales.   In stores around the world Gillette are continuing to expand their market share by offering Gifts with Purchase.   Before we analyse their latest promotion in the UK lets check out what is happening around the world.

Some similar In Store Marketing Gifts

• Rexona in store marketing offers chance to win signed All Black Jerseys.   We can only imagine what is in store for next year with the upcoming Rugby World Cup.
• Gillette in Brazil offer a whole range of merchandise in store.
• Even in Hong Kong Gillette are working on Sports Merchandising with this neat Mini Jersey giveaway.
• In contrast this in-store gift box combines standard products and does not include any special or stand out gift.    Our least favourite of the lot.

If you see another interesting in store promotion maybe send through to the promotional product specialists team at the Promo Gift Blog for inclusion and in order to get your company listed.  What in-store marketing gifts caught your eye recently?

Gillette Towel as In Store Marketing Gift

Offering a box with 2 items and a Towel means that Gillette have chosen a "Complimentary Promotional Product."  This means that the giveaway can be used in conjunction with the core Gillette cosmetic items.  This makes for a strong and attractive in store marketing gift set.

This promotion is labelled as Vintage and I suppose that some of the design and the colours are a lot more muted than the promotional gifts labelled above.   You can see the towel through the packaging making it instantly visible.   You might also notice that this box pack and the one next to it are both at GBP 10.   The one with the promotional gift as opposed to more razor blades seemed to be selling more from the nearby shelves we witnessed, but would love to hear more from Gillette on the actual market forces and reception.   The ongoing promotions must indicate that promotional products are a key sales driver for their continued market leadership.

In Store Marketing Gifts by Gillette

The plastic gift box is great for storing all the items together and for travel.   These are easy to make and certainly increase the perceived value of this promotion.   The towel above seems to be a microfiber and not a cotton towel.   These are super absorbent and fold away nicely for travel.   Increasingly popular, ODM can manufacture custom towels like this with MOQ as little as 1000 pcs.

Finally, you will notice that Gillette have firmly stamped their logo on this promotional towel.   Here we see one of ODM staff visiting a factory in China to help a client quality control some towels. Hope this will help you learn more about manufacturing processes.