The American School Counselor Association (ASCA) helps
school counselors in supporting students to concentrate on their goals of
becoming successful professionals someday. They want to improve the reputation
of school counselors, and show to everyone that they are not guidance
counselors. The ASCA, without a doubt, wants to make a statement.
Likewise, this statement has been extended to those who
joined their group or renewed their membership on or before January 31st
of this year by giving them a FREE T-shirt that has the word ‘guidance’ in ‘guidance
counselor’ crossed out and replaced with ‘school’.
While this is a powerful way of letting their aims to be
known to the world, this is a great promotional idea as well.
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| FREE T-shirt from ASCA |
How Is a Free T-Shirt
a Great Promotional Idea?
- Increases membership count. The ASCA gave a specific date for when they can avail this T-shirt for FREE, so the current or would-be members of the group will want to act fast. More than that, the freebie may also be mentioned to friends who believe in the cause of the association, and they will want to be a part of it too. The ASCA community, therefore, will grow.
- Develops brand awareness. The association is bold, let’s give them that, because instead of subtly just adding a logo, they printed the complete web address at the front part of the shirt. Well, that develops brand awareness, since people usually have a tablet or smartphone with them where they can search for it fast.
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