Look at what’s fresh on the racks of Watsons in the
Philippines: a pack containing two Nivea Extra Whitening Roll On and a handy
and very free travel pouch where you can put your accoutrements into! Smelling
good and not having dark underarms are in the top of women’s germ-free list,
and a deal as good as this is hard to pass up. Not to mention, it is also the
kind of marketing campaign you may want to bring together for your brand’s own
success.
Gift With Purchase by Nivea at Watsons in the Philippines |
Why Is Nivea’s New
Promo Effective?
Boosts Transactions. Having
two deodorants in one promotional pack, and a free gift with purchase,
basically spells a total W-I-N for the company. To the customers’ eyes, it will
be as if you are offering a necessity for them at a great price, and adding a
considerate gift that they can often use.
Satisfies Consumers.
The more items they can receive in one purchase, the better. It makes people
feel satisfied when they know they got more than they expected.
Practical. The
travel pouch that you get as a gift upon purchasing the products shows the
thoughtfulness and ingenuity of the brand creator, as they know that ladies
love the idea of being able to put all their knickknacks in one purse and not
having to carry a lot of things. It’s practical; it reminds them to only bring
the essentials. The design is very chic as well, with random things drawn in
blue ink against the white backdrop. It’s light, small enough to be carried on
its own or put in your luggage, and sturdy – what more can you ask for?
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