Have you ever wondered why more brands capitalize on
promotional ideas that are inclined towards the younger age group? This is not
entirely for the fact that they are easier to produce; it is further because
they want to gain the loyalty of the future generation of buyers while they are
still in their childhood and unable to make solid decisions yet. They create
toys and other interesting things, so when the kids grow older and have their
own family, they will also steer their children to the brands that they have
been using since they were 6 or 8 years old.
Lady’s Choice is a mayonnaise brand. Its products are not
mainly for children, yet their on-pack promotion today is a lunch box that has
the image of popular superheroes on it.
Custom-made Lunch Box from Lady's Choice |
Exceptional
Properties of a Custom-made Lunch Box
- Great Brand Name Vessel. Lady’s Choice will have no problem printing their logo on this gift with purchase, as it is a large vessel that can carry even a brand name that’s the size of your palm.
- Spreads Information About the Brand. It is common for kids to crow about their new educational items during the first day of school. You can expect their classmates to be amazed by it, since they know the fictional characters at the front, and this type cannot be bought anywhere else. The child spreads information about the brand already when he or she says where the promotional lunch box came from.
- Enlarges Revenues. Children do not mind if their stuff are all similar. They actually like that they can eat in the same container during recess and lunch time. Thus, the promo gift enlarges the revenues of Lady’s Choice.
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