Similar to the
high-profile personalities that endorse their merchandise, the skincare companies
have nicer qualities that can often be outshined by various well-promoted product
lines that come in pretty packages. A common example of this is their
continuous support to charitable or medical institutions that need immediate
assistance. Lancôme, in particular, has currently added a promotional bracelet
that is branded with the logo of St. Jude Children’s Research Hospital, and a
quarter of the sales they will receive through the item shown below will be
donated to the latter.
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Branded St. Jude Bracelet
from Lancôme
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You may be wondering
now what rewards Lancôme can gather from it. Here they are:
- Increased Societal Importance. Beyond the truth that the brand did this for a great cause, having gift with purchase like the bracelet can make the company’s name more fragrant in the community. Therefore, many will watch out for future Lancôme offerings.
- Larger Brand Visibility. The other foundations that provide assistance to the hospital may use their own websites to feature this promotional gift. If it occurs, this brand reaches more consumers too.
Understand how to
advertise a brand while utilizing the marketing strategies at the Marketing Gifts blog.
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